Startup ‘Ketto’ Wins Big at Wharton India Startup Competition
The main choice behind any startup is to voice, innovative ideas to a global audience. Success always follows an unexplored & an innovative concept. By the looks of it, Maharashtra based startup...
View ArticleA Mobile Photo System for iPhones Unveiled
The mobile segment being such a vast one has been always abuzz with new innovations and experiments. And, this never-ending quest for more makes the mobile industry one of the most exciting ones. News...
View Article“Differential Pricing” Violates Net Neutrality & and TRAI’s Principles of...
Responding to a recent TRAI Consultation Paper deceptively titled “Consultation Paper on Differential Pricing”, the Internet and Mobile Association of India (IAMAI), the largest representative body of...
View Article“Location cookie is definitely flying off the shelf”
Srinivas Yelandur, Director & Digital Advisory Leader – Ernst & Young LLP, in an exclusive interview to Thinking Aloud, talks about the latest trends in mobile advertising. TA: In order to be...
View ArticleCitrus Starts a New Digital Campaign
The digital and mobile payment platform was spending a major chunk on offline and on-ground campaigns. However, Citrus has decided to tap the digital media wave with its first ever digital campaign....
View ArticleHRD Ministry to Laqunch a Mobile App for Study Material
As the Prime Minister continues to pave the way for Digital India, the other ministries are also looking to play their part in the development. The education sector must be one of the main ones to...
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India Post Capitalize on the eCommerce Boom
Commerce delivery and logistics have been the cynosure of all eyes (read delivery runners) with regards to profits. Deliveries have turned out to be a major money contributor. India Post, making the...
View ArticleWishup – A Chat-Based Startup Gains Investment Injection
The trend of VCs and angel investors injecting the Indian startups gained momentum last year. As we start to firm our feet in 2016, the trend is set to gain more pace. A Delhi based startup – Wishup,...
View ArticlePayU India Inks Partnership with IndusInd Bank
The latest developments in the Digital Payments industry have paved the way for a newly inked partnership. Private sector lender, IndusInd Bank has tied up with the digital payment solutions provider,...
View ArticleThe emergence of social commerce in India
The Cluetrain Manifesto* famously says, “Markets are conversations, and conversations among human beings sound human. They are conducted in a human voice”. Social commerce lends a human voice to online...
View ArticleSocial Media will be more Diversified & Spread
Brands and marketers have witnessed that social media company networks are evolving with each passing day. Social media has emerged as an important marketing & an advertising tool for a number of...
View Article8 cool ways mobile will get hotter in 2016
Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that will drive the mobile marketing industry in the coming year – Smarter...
View ArticleGlobal Opportunities Direct (GOD) – Need of the hour for students & parents
Student’s college and career readiness is more important now than ever before. In the next five years, the average age of India’s population would be around 29 years, perhaps among the lowest in the...
View ArticleTop 5 Collaboration Trends for 2016
People-centred collaboration tools, user-driven innovation, and deeper use of analytics to prevail In recent times, we’ve seen some incredible collaboration innovations come to life and the nature of...
View Article“Mobile needs to move from being an afterthought to the first-thought”
Nadeesh Ramachandran, Vice-President, Sales, Vserv, speaks exclusively to Thinking Aloud, on the mobile only reality TA: In order to be compatible with the new mobile reality, companies are making dual...
View ArticleMarketing Traits of Multicultural Digital Marketing
Be it any business or vertical, one must always follow a simple fact. A person should always be aware of the business field that he/she ventures in. Proper market research and analysis can help an...
View ArticleCONTENT MARKETING TRENDS YOU WILL SEE IN 2016
Since December 2015, several marketing gurus, experts and publishers spelt out their #ContentMarketing ‘predictions’ for 2016. And yet, it seems like only yesterday that content marketing predictions...
View ArticleSouth Asian Diaspora – A Playground for Digital Success
The “new mainstream” is a term often used by multicultural advocates to describe the coming demographic shift in urban centers, when visible minorities will become visible majorities. It is a fact to...
View ArticleMobile Wallet ‘Udio’ Launched
The digital payments sector is booming with a lot of new innovations and entrants. According to the latest developments, a brand new wallet ‘Udio’ has arrived. In unison with Ratnakar Bank (RBL),...
View ArticleeCommerce Sales Burgeon on Republic Day
eCommerce as a platform has been witnessing a considerable surge in terms of sales and numbers on special days. Last year’s Diwali and Christmas period did set new records for eCommerce bigwigs. The...
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